Why Auction?
The Robert Alexander Real Estate Auction is an accelerated method of marketing all types of fine and RARE properties from farm, industrial and commercial to homes, villas, lakefront and luxury properties. In business since 1983 and constantly evolving from cutting edge to state-of-the-art, Robert Alexander/RARE Auction Group has provided services to estates, individuals, corporations, Local, Federal and State Governments, and the leading financial institutions with unparalleled success. We invite your closest scrutiny. We are proud of our history and we will provide references, testimonials and a complete illustrated proposal with details of all aspects of your auction. We feel you’ll discover a RARE Auction in your near future – sold the day you want it – sold at true market value.
We consult with you one on one. Although we feel most properties sell well at auction we must know our seller’s true expectations. We are selective in our representation and offer our services to a limited number of exceptional clientele. We do believe that each auction RARE Auction Group chooses to conduct will produce the best possible bottom line for our clients.
We have created a process by which your property is dramatically, overly marketed. We have local, regional and national contacts and will fine tune an advertising & promotion package to attract qualified, well informed and motivated retail buyers to your auction. Our mailing department develops and/or purchases specifically targeted mailing lists to further enhance this process. We utilize color brochures, radio, television, newspapers, magazines, websites & internet advertising. Our advertising department, with award winning photography & graphics, is second to none.
We have conducted hundreds of on-site and off-site style auctions. We have a very well trained staff of Auctioneers, Agents, Bid Assistants and Administrators with the education, expertise, experience and equipment to conduct digitally enhanced theater-style auctions, both online and live, coast to coast. All working for you. We bring together targeted buyers to a dynamic atmosphere of competitive bidding, resulting in a successful auction as defined by our sellers. The level of ability, sophistication and dedication RARE Auction Group offers will not be surpassed. We point to over 30 years of proficiently representing sellers through the auction process, successfully selling millions of dollars of fine and rare properties of all types.
There are many compelling reasons to choose Robert Alexander Real Estate & Auction Co. over the ordinary sales method. In fact we’ve listed a whole page of reasons! We realize the #1 reason for many sellers is the time value of money, to get the job done now and of having the property closed by a given date. Consider this – with ordinary sales the Broker/Agent has the offeror/buyer competing with or against the seller – negative negotiating. With a RARE Auction the bidders/buyers compete against other bidders/buyers – positive upward bidding with an opportunity to fetch upwards of expected prices – true market value and on the day you want the property sold.